REBBL first engaged Pickles & Honey in 2016, as a newer startup interested in sponsoring a handful of blog posts and social media promotions. These sponsored posts were so successful in generating brand awareness and qualified visits to REBBL’s online properties, we’ve been collaborating on a retainer basis ever since.
In an ever-changing marketplace rife with competition, REBBL has kept up by greatly expanding its own offerings, now selling everything from coconut milk super herb elixirs, to plant-based proteins, to keto-friendly drinks.
To better articulate the REBBL brand values—obsessive about ingredients, environmentally conscious, community-oriented—the company asked Pickles & Honey to help convey its story via photography, video, pitch decks, trade booths, recipe development, blog posts, and social media content across all of REBBL’s channels, with continued cross-promotion on Pickles & Honey’s blog and social media.
Pickles & Honey worked closely with the team at REBBL to develop a look and feel that would support its positioning statement, brand identity, and packaging.
After researching the competitive landscape, we learned that the brand could differentiate itself by crafting a simple and clean, but strong point of view—one that cultivates and celebrates crafting beverages from native ingredients grown in regions in need of economic empowerment. With a powerful positioning statement in hand, a refreshed photographic identity system followed.
REBBL bottles now stand out when stacked on store shelves, winning over wellness enthusiasts and retailers alike.