Tribe Hummus

Helping Tribe take humble ingredients to new heights.

The Tribe team and their agency of record, Arnold Worldwide, approached Pickles & Honey to be a close partner in populating their new website and social channels with recipes and photography around “gathering.” Together, we developed a comprehensive library of wholesome recipes featuring Tribe hummus as the star ingredient, with a focus on photography being approachable, organic, and editorial—not commercial or stuffy.

Tribe Hummus Pickles & Honey

 To promote their new website, we published a photo from each recipe on Pickles & Honey’s Facebook and Instagram, which allowed Tribe to reach a much larger and highly targeted audience. On Tribe’s social channels, they received an average of 3x as many likes, comments, and shares on the content we created compared to content they had previously been sharing.

Tribe Hummus Pickles & Honey

We’re so excited about your recipes and the photos are perfect! Thank you for the great work—our audience is absolutely LOVING it! We can’t wait to continue our partnership!

Kate G., Senior Associate, Tribe
Tribe Hummus Pickles & Honey
Tribe Hummus Pickles & Honey
Tribe Hummus Pickles & Honey


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